Consumer Electronics

Once upon a time, phones were primarily used for making phone calls. But then smartphones arrived and changed everything. Phone calls became just one of the many things you could do with a smartphone, probably not even the most important one. Smartphones now allow us to do various activities, such as navigating, taking pictures, messaging, and checking social media. Our smartphones are filled with apps, and how we use them varies from person to person.…

The Business Intelligence team at Wonderflow has presented another insightful market research on consumer electronics and using the voice of the customer data. Specifically, they investigated a critical element of common household or domestic appliances, 'Noise,' and how such a feature has a drastic impact on consumer satisfaction. This article is written by Gabriele Lunardelli, one of our Market Research Analysts.   One can say that their home is a safe place where you can…