Market Research Archives

Skin Cancer Awareness Month: Top 5 Sunscreens Based On Customer Feedback Analytics

May is Skin Cancer Awareness Month, highlighting the importance of sun protection in combating the most common type of cancer worldwide. With millions of cases reported annually, research from reputable sources reveals that approximately one in five Americans will develop skin cancer in their lifetime. According to another study, sunscreens having SPF 15 or above with broad-spectrum coverage can reduce the risk of developing skin cancers. At Wonderflow, we have identified top-rated sunscreens that effectively reduce…

Wonderflow29/05/2023

Market Research Tires Voice of the Customer

VoC Analysis: What Are Consumers Really Saying About Tires?

Wonderflow's Business Intelligence team conducted an original market analysis of the tire industry, including a cross-country comparison. Using our very own advanced natural language processing technology, we've uncovered several key trends and insights that tire brands, manufacturers, and marketers can leverage to create effective strategies and improve the consumer experience. In the world's most advanced countries, on average, 65% of the population owns a car. Vehicle owners living in the U.S. reach 87%. Most…

Wonderflow12/10/2022

Cosmetic & Beauty Market Research

VoC Analysis: Top 3 Hair Care Trends Based on Personal Care Ratings & Reviews

As part of our original series of market research, or what we like to call Voice of the Customer (VoC) analysis, it contains monthly articles written exclusively by our Business Intelligence team who leveraged the Wonderboard analytics to support the research. This article is written by our Market Analyst, Liang Liu, to help more beauty/personal care brands better understand emerging industry trends and new consumer behaviors --- all based on ratings and reviews. Although…

Wonderflow25/05/2022

Market Research

VoC Analysis: What do customers think on skincare product packaging? (5 countries analyzed)

Our Business Intelligence team is dedicated to bringing readers unique and relevant consumer insights using our very own advanced customer feedback analysis technology. Therefore, through a monthly new series of Voice of the Customer (VoC) analyses, Wonderflow's analysts share original market research articles on relevant and critical trends across major industries and categories, all based on real consumer reviews. Consequently, more relevant managers can consider our insights to make better, well-informed decisions. This new…

Wonderflow31/03/2022

Market Research Product Development Ratings & Reviews

Beauty brands, do customers care for ‘natural’ based on skincare reviews?

Using our text analytics technology, our Business Intelligence team analyzed dozens of cosmetic brands and compared them among one another, particularly studying the hot topic of 'naturality' and whether being healthy matters among today's consumers. In the end, the results may surprise beauty brands while providing useful insights on how to better their skincare products. This article was also written specifically by Liang Liu, our Market Intelligence Analyst. Obtaining a "healthy lifestyle” has been…

Wonderflow13/01/2022

Business Market Research

Guest Blog: Advances In AI Will Transform Sentiment Analysis

HIPSTO has developed a premier AI open knowledge discovery platform. As one of our technology partners, their advanced natural language understanding technology works within Wonderflow’s advanced voice of the customer analytics platform to provide users with the most reliable and accurate results. In their guest blog post, HIPSTO helps CX professionals to gain a clearer understanding of what sentiment analysis is, including key challenges in this exciting and emerging research field and how certain solutions…

Wonderflow31/08/2021

Business Food for thought Market Research

Sentiment Analysis is Killing the Focus Groups: The Disruption of Market Research

The rise of new technologies is changing the way we do market research. Old methods such as focus groups are about to fade away, paving the way for faster, cheaper and more accurate research tools. Let's see what's going on. The time has come for focus groups "Video Killed the Radio Star" was declared during the 80s. Now television is about to be killed by Twitch and YouTube while the development of game-changing technologies happens…

Lucia Manetti14/04/2021

Customer experience Market Research Voice of the Customer

How to Measure Value for Customers using innovative Wonderflow tools

Wonderflow participated in the prestigious Forrester Report focused on the best tools for CX Managers to really catch the voice of the customer and measure customer satisfaction. But what is the value for customers and why it is so elusive? What are the best strategies to analyze it and why Wonderflow happens to be so good at it? Let's see it together. The Value for Customers is as mysterious as love Some people…

Lucia Manetti07/04/2021

Business Consumer Goods Market Research Voice of the Customer

Oral Care VoC Report: What’s Best for Electric Toothbrushes

By 2027, Fortune Business Insights projects that the oral care market will reach $38.9 billion. This rapidly expanding market share is drawing more industry leaders into the field of oral care. What are the reasons behind this huge expansion? Some researchers point to the rising rates of dental disease. Poor diet and a growing reliance on fast food might be partly to blame. Technological developments in oral care might also be contributing to their popularity.…

Lucia Manetti31/03/2021

Business Market Research Voice of the Customer

How Consumer Reviews Influence Sales

83% of costumers trust peer buying recommendations and consumer reviews over brand advertising. Consumers have always had the power to support—or not support—brands with their wallets. The digital domain has ushered in an era where bad customer experiences can ruin your brand image faster than ever before. Today’s consumers are empowered by far-reaching social networks. Your potential customers are creators—and critics—thanks to social media. Consumers have a powerful voice. They’ll take to the digital domain…

Lucia Manetti25/03/2021