Ratings & Reviews

Life can seem funny at times, often counterintuitive if you ask us. What if your business 'grew up' all its life believing five stars is what it should aim for in ratings and reviews? Then suddenly, one day, profound researchers come up and say that "actually, a bit lower can have more impact." In this article, we address the common question of customer-feedback-obsessed brands - is a 4.5-star just as good as a 5-star review?…

This article focuses on the cosmetic industry by sharing the growing importance of ratings and reviews and their impact on beauty brands. We also share several major market trends/tips and how our customer feedback analytics solution can be the perfect 'concealer' for treating the needs of cosmetic companies. Also, be sure to check out our new Beauty & Personal Care solution page.   In the age of digital transformation, there is an explosion of beauty…

Wonderflow offers a text mining solution. Authors Anna Feltracco, Elisabetta Pisani, and the rest of our dedicated Linguistic team have shared how they perform Aspect-Based Sentiment Analysis to extract value from consumer feedback. It's important to understand ABSA's key challenges for our employees, customers/users, and those in linguistics, customer experience (CX), marketing, etc. They can gain a clearer understanding of this task and possibly draw inspiration from our examples and solutions.    At Wonderflow, we…