Whitepaper

An increasing number of companies are adopting a customer-centric business approach. Customer-centricity refers to the company’s decision to put its customers at the core of the business. The objectives, goals, and mission of the company revolve around the idea of creating a positive experience for the customers. Examples of highly successful customer-centric companies are Amazon and Zappos. These companies rely on three main strategies to develop and maintain a customer-centric business approach, namely customer development,…