Cosmetic & Beauty

May is Skin Cancer Awareness Month, highlighting the importance of sun protection in combating the most common type of cancer worldwide. With millions of cases reported annually, research from reputable sources reveals that approximately one in five Americans will develop skin cancer in their lifetime. According to another study, sunscreens having SPF 15 or above with broad-spectrum coverage can reduce the risk of developing skin cancers. At Wonderflow, we have identified top-rated sunscreens that effectively reduce…

As part of our original series of market research, or what we like to call Voice of the Customer (VoC) analysis, it contains monthly articles written exclusively by our Business Intelligence team who leveraged the Wonderboard analytics to support the research. This article is written by our Market Analyst, Liang Liu, to help more beauty/personal care brands better understand emerging industry trends and new consumer behaviors --- all based on ratings and reviews.   Although…