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E-commerce

cultural norms ecommerce reviewsE-commerceRetail

Can Cultural Norms Influence eCommerce Reviews? A VoC Analysis of 14 Countries

Every country has its own set of rules or expectations, which we call cultural norms. They are behaviors and thoughts based on shared beliefs within a particular culture or group. Norms are usually unspoken and create social standards for what behaviors are acceptable and unacceptable in human interactions. In a way, norms govern our individual lives. On the other hand, stereotypes are fixed, over-generalized beliefs, assumptions, or expectations about a particular group or class. In…
Wonderflow
30/03/2023
E-commerceRetail

7 Top Retail Trends Predicted for the 2022 Holiday Season

2022 may have rushed past, but it isn’t quite over yet. With the holiday season fast approaching, retailers are steeling themselves for the craziest months of the year. Knowing what retail trends to expect from the 2022 holiday season can help brands and retailers to prepare and carve a strong position in the market in what’s undoubtedly been a volatile economic year.  Overview of 2021 Holiday & 2022 Cyber Weekend  First, let’s take a look…
Wonderflow
23/12/2022
ecommerce salesE-commerce

Consumer Holiday Trends & How to Deck eCommerce with More Sales (Infographic)

As a new concerning wave of the Omicron coronavirus variant sweeps the world this 2021 holiday season, shops and stands are forced to close down — again. Thus, leading customers globally to remain at home as part of 'lockdown' measures and which further increases online purchases.  Indeed, it's been reported that it's too early to detect what kind of impact Omicron will have on the consumer’s mental health as well as shopping behaviour. However, it…
Wonderflow
22/12/2021
E-commerce

Checkmate: An Effective Omnichannel Retail Strategy is Critical to Succeed

In the age of the digital consumer, retailers are expected to be near to where consumers are. Therefore, omnichannel retail technologies exist to enable a seamless customer experience. The idea behind omnichannel retail is to combine the various touchpoints of the customer journey to create a seamless shopping experience.    Source: msourceideas.com   It's impossible to create an omnichannel strategy that fits all businesses. Instead, each firm must adapt the strategy to its specific industry…
Wonderflow
14/10/2021
E-commerce

Guest Blog: How to optimize and maximize e-commerce sales with a winning selling strategy

ChannelEngine, a powerful e-commerce solution for brands to deliver a seamless digital experience, is our guest blog contributor. In this article, they raise the vital question for all brands, what does your e-commerce success strategy look like? By following some simple guidelines, you can optimize and maximize e-commerce sales.    Table of Content Making the transition to online and omnichannel sales – the four stages of development: How to optimize The Value of Customer Feedback…
Wonderflow
03/08/2021
Customer RetentionE-commerce

Why & How Customer Retention Comes First (Especially in eCommerce)

With more online shoppers, customer retention should be prioritized over customer acquisition. Find out why and how to better your success in the future of e-commerce.   Globally, as more and more shoppers migrate online, increased competition for companies further means higher customer acquisition costs across channels. A fundamental way to combat growing acquisition costs is to prioritize your existing customers over trying to gain new ones. Brands can then better prepare for the future…
Wonderflow
01/07/2021
Sustainability E-CommerceBusinessCustomer experienceE-commerce

What is Sustainability in eCommerce & Why It Matters

Sustainability in e-commerce is a growing hot topic. Brand building towards this future matters more than ever. Learn what, why, and how. Fast, free, sustainable, now!   Nearly half of global online revenue streams from marketplaces with Taobao leading the way. Following closely behind are Tmall and Amazon.  So, marketplaces are dominating the competitive landscape - and will continue to. Building your online presence becomes even more imperative nowadays to competitively differentiate your business from…
Wonderflow
25/05/2021
E-commerce

The impact of Covid-19 on the world’s digital transformation

It’s no secret that the COVID-19 pandemic has forever changed online shopping behaviors. A survey of about 3,700 consumers in nine emerging and developed economies now validates this. The study, entitled “COVID-19 and E-commerce”, examined how the pandemic has changed the way consumers use e-commerce and digital solutions in Brazil, China, Germany, Italy, the Republic of Korea, the Russian Federation, South Africa, Switzerland, and Turkey. Following the start of the pandemic, more than half of…
Wonderflow
10/02/2021
BusinessE-commerce

The importance of customer feedback for eCommerce platforms

Amazon wants to improve its customers’ experience by presenting them only with high-quality products. How are eCommerce platform planning on assessing products’ quality? Customer feedback. This means that if brands do not analyze online reviews and optimize their products accordingly, they will soon be excluded from one of the largest eCommerce platforms.The company conducted experimental research to better understand the behavior of consumers on its platform. The participants of the experiment were exposed to pairs…
Wonderflow
10/03/2020
5 reasons why reviews are essential for ecommerce - wonderflowBusinessE-commerceMarket ResearchRatings & Reviews

5 reasons why reviews are essential for e-commerce

A few weeks ago, our CEO Riccardo Osti made a video about the importance of reviews for traditional retail. Today, he'll explain the importance of reviews also for e-commerce businesses. They are not only extremely valuable for the products, but for the online stores themselves. As you'll see, this happens for several reasons: They create trust, They are freely generated, They represent a great point of interaction, They help SEO and finally, They help to…
Wonderflow
18/03/2019

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