Category

E-commerce

why using chatbot can be risky - wonderflowE-commerceTechnology

Why using a Chatbot can be extremely risky

Today's video is about a really trendy subject: chatbot. While very useful in some cases, especially for predetermined questions, it might be really risky in others. Instead of delivering a good user experience, it might frustrate customers. Chatbots' technologies are not yet advanced enough to really interact as a human being. In this video our CEO Riccardo Osti will cover the definition of Chatbots, its main usability, advantages, and of course, disadvantages. https://www.youtube.com/watch?v=jG9s7bYSSj4&   In…
Wonderflow
11/03/2019
how is e-commerce influencing traditional retail - wonderflowBusinessE-commerce

How is E-commerce influencing traditional retail

It’s proven that more or less 90% of customers read online reviews before making the final decision on what product or service to buy. This is directly affecting how customers are making decisions, and so it is essential for traditional retailers to be aware of it, in order to make more strategical decisions. As you can see in this video, nowadays e-commerce is actually winning the battle against retail, precisely because the last ones still couldn't…
Wonderflow
14/02/2019
how to monitor and manage a retail network - wonderflowBusinessE-commerce

How to manage a retail network

Product quality and customer service are the most important aspects to create a deeper and more intimate experience. These aspects are not only the most important, but they are also the most difficult ones to manage and improve. A couple of real-life examples will help us to discover which are the secrets to make quality and service, good and consistent, managing a retail network. https://www.youtube.com/watch?v=EkititX_vbE&t=220s   You have probably heard the story of Howard Schultz.…
Wonderflow
07/02/2019
why is e-commerce winning against retail - wonderflowBusinessE-commerce

Why is e-commerce winning against retail?

E-commerce is growing at a very fast pace, eating the shares of traditional retail. In certain product categories, the online/offline ratio is still vastly in favour of offline shopping, however, the situation is different in some highly competitive verticals. Why is e-commerce winning against retail in certain categories? The majority would say because of price. I tend to disagree with this statement, and I explain why in this video. https://www.youtube.com/watch?v=mfxBMyGgVAc&   This video is about…
Wonderflow
24/01/2019

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