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Retail

cultural norms ecommerce reviewsE-commerceRetail

Can Cultural Norms Influence eCommerce Reviews? A VoC Analysis of 14 Countries

Every country has its own set of rules or expectations, which we call cultural norms. They are behaviors and thoughts based on shared beliefs within a particular culture or group. Norms are usually unspoken and create social standards for what behaviors are acceptable and unacceptable in human interactions. In a way, norms govern our individual lives. On the other hand, stereotypes are fixed, over-generalized beliefs, assumptions, or expectations about a particular group or class. In…
Wonderflow
30/03/2023
RetailWonderflow's Business Intelligence Research

What Do Retail Reviews Reveal On Customers’ Price Perception?

Wonderflow's Business Intelligence is dedicated to bringing you valuable consumer insights based on the actual voice of the customer. In this analysis, we dig deeper into the effects of inflation, particularly customers' price perception across major Italian supermarkets. Moving forward into 2023, as price concerns continue to rise, retail managers may use our insights to become more aware when creating a better customer experience.    A recent article published by Kantar, the world's leading data,…
Wonderflow
04/01/2023
E-commerceRetail

7 Top Retail Trends Predicted for the 2022 Holiday Season

2022 may have rushed past, but it isn’t quite over yet. With the holiday season fast approaching, retailers are steeling themselves for the craziest months of the year. Knowing what retail trends to expect from the 2022 holiday season can help brands and retailers to prepare and carve a strong position in the market in what’s undoubtedly been a volatile economic year.  Overview of 2021 Holiday & 2022 Cyber Weekend  First, let’s take a look…
Wonderflow
23/12/2022
Retail analyticsCustomer experienceRetailVoice of the Customer

Hear the Voice of the Customer in Retail: Why Use VoC in Retail Analytics

Traditionally, retailers have focused more on brand experience and customer experience (CX) to understand customer relationships. Commonly used metrics, such as CSAT and NPS, have allowed businesses to gauge how shoppers feel about certain brand products or services. However, as time progresses, these metrics become not enough. Retailers that really want to succeed today need more. They need data.  “The future belongs to those who can collect, aggregate, segment, integrate, visualize and interpret data.” -…
Wonderflow
19/05/2022

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