May is Skin Cancer Awareness Month, highlighting the importance of sun protection in combating the most common type of cancer worldwide.
With millions of cases reported annually, research from reputable sources reveals that approximately one in five Americans will develop skin cancer in their lifetime. According to another study, sunscreens having SPF 15 or above with broad-spectrum coverage can reduce the risk of developing skin cancers.
At Wonderflow, we have identified top-rated sunscreens that effectively reduce the risk of skin cancer using our advanced analysis and extracting 14,048 customer reviews. By considering customer reviews, ratings, and expert opinions, we determine the most reliable products on the market.
Cosmetic and skincare companies can play a vital role in raising awareness by developing better, more effective sun protection products inspired by these top-rated sunscreens. By incorporating customer feedback and addressing specific concerns, brands can ensure their products offer maximum protection against harmful UV rays while improving consumers’ overall health and lives.
Top 5 Sunscreens Based on the Voice of the Customer
SHISEIDO Clear sunscreen Stick SPF 50+
Reviewers praise the touch-free application of the Clear Stick, allowing for easy and mess-free use. The lightweight texture applies comfortably and invisibly on any skin tone, making it suitable for all users.
The stick format makes it portable and convenient for on-the-go use. The sunscreen’s SynchroShield technology provides enhanced protection, even in wet or hot conditions. Users appreciate the quick absorption of the clear, invisible formula without the need to rub their skin.
Innisfree Daily UV Defense Invisible Broad Spectrum SPF 36
Online reviews for this sunscreen highlight its effectiveness in preventing sunburn and lightweight, non-greasy formula. Users appreciate its invisible finish, making it suitable for daily use without leaving a heavy residue on the skin.
SUPERGOOP Unseen Sunscreen SPF 40 PA+++
SUPERGOOP Unseen Sunscreen SPF 40 PA+++ has garnered numerous positive reviews, highlighting its outstanding qualities. Customers adore its lightweight texture that effortlessly glides onto the skin without leaving a white cast.
This invisible sunscreen absorbs quickly, providing effective sun protection while maintaining a non-greasy finish. Additionally, it is praised for being oil-free, making it a preferred choice for those concerned about skincare and sun protection.
As an emerging brand, SUPERGOOP brings a refreshing perspective to the market. Its innovative formula is an exceptional choice for those seeking superior sun protection in a lightweight and versatile product.
DERMALOGICA Dynamic Skin Recovery SPF50 Moisturizer
According to reviews, this moisturizer with SPF 50 offers excellent sun protection while addressing aging concerns. Users praise its lightweight texture, noting that it doesn’t feel heavy or greasy on the skin. They also mention its ability to improve the skin’s appearance, including fine lines and wrinkles.
Neutrogena Ultra Sheer Dry-Touch Water Resistant and Non-Greasy Sunscreen Lotion
Online reviews for this sunscreen lotion show appreciation for its lightweight feel and fast absorption. Users mention that it doesn’t leave a greasy residue and is suitable for daily use. They also highlight its effectiveness in preventing sunburn.
Key Managerial Recommendations for Skincare/Cosmetic Companies
Based on the findings from 14,048 online reviews (in Canada and the United States) on different platforms, here are our top managerial recommendations for cosmetic companies to develop better sunscreen-related products.
Prioritize User Experience
Cosmetic companies should focus on creating sunscreens that provide a positive user experience. This includes developing lightweight, non-greasy formulas that absorb quickly into the skin, leaving no residue behind.
Address Multi-Functional Needs and Specific Skincare Concerns
Cosmetic companies can promote their sun protection products by showcasing additional benefits, such as anti-aging properties, hydration, or compatibility with makeup applications.
Online reviews indicate that consumers appreciate products that serve multiple purposes and address specific concerns. Develop sunscreens that cater to different skincare needs, such as anti-aging properties or hydration benefits.
Emphasize Effectiveness
Companies should highlight the efficacy of sunscreens in preventing sunburn and protecting against UVA and UVB rays. They should also encourage customers to share their positive experiences and promote the reliability of the products.
Collaborate with Influencers and Experts
Partnering with trusted influencers, dermatologists, or skincare experts can help spread the word about sun protection and encourage consumers to prioritize healthy skin practices. Their recommendations and testimonials can have a significant impact on consumer decisions while building a trusted repertoire of the brand.
Raise Awareness of Sunscreen Importance
Companies should use online platforms to educate consumers about the significance of sunscreen in preventing skin cancer and maintaining healthy skin. Also, provide information on proper application, reapplication, and the importance of wearing sunscreen daily.
Wonderflow Supports Health Awareness Via the Voice of the Customer
Wonderflow is proud to support Skin Cancer Awareness Month by providing valuable insights into customer-centric products that help reduce the risks of skin cancer. Our AI-powered technology analyzes the voice of customers and enables us to identify top-rated sunscreens that empower brands in the health and skincare or cosmetic sector to develop products that prioritize consumer health and well-being.
We leverage customer insights to both drive sales and make a positive impact on people’s lives. Join us in raising health awareness and making a difference by incorporating customer feedback into developing skincare products. Together, we can create a safer and healthier future. Contact us now to get started.
