Market Research Archives

most important source of customer feedback in 2019 - wonderflow

The most important sources of customer feedback – part 2

The world has changed, and everybody knows it. However, Market Research is still made in the same way we used to do 60 years ago. Does that actually make sense? If you are watching this video, you've probably watched the first part, which you can find here. Now, we continue explaining some other important sources of customer feedback for 2019: Facebook and YouTube. https://www.youtube.com/watch?v=wLzVByIXS20 Hello everyone, I am Riccardo Osti and on a daily basis…

Wonderflow02/05/2019

the most important source of customer feedback in 2019 - wonderflow

Business Market Research

The most important sources of customer feedback (PART 1)

The world has changed, and everybody knows it. However, Market Research is still made in the same way we used to do 60 years ago. You can learn more about it in this video, where we explain why traditional market research, alone, is not enough anymore. In our current reality, customers can deliver customer feedback in a more accurate way, spontaneously. Actually, they do it every day. Curious to know how? So please, enjoy the…

Wonderflow29/04/2019

Business Market Research Marketing Product Development

Who will benefit from consumer feedback analysis

Consumer Feedback Analysis can play an important role in a company, allowing different departments to get valuable insights. A few weeks ago we published this video to show how important it is for Product Marketers. But they are not the only ones. In today's video our CEO Riccardo Osti will tell you how different departments can take advantage of Consumer Feedback to improve their performance. How do you feel Consumer Feedback could improve your job?…

Wonderflow21/03/2019

Business E-commerce Market Research Ratings & Reviews

5 reasons why reviews are essential for e-commerce

A few weeks ago, our CEO Riccardo Osti made a video about the importance of reviews for traditional retail. Today, he'll explain the importance of reviews also for e-commerce businesses. They are not only extremely valuable for the products, but for the online stores themselves. As you'll see, this happens for several reasons: They create trust, They are freely generated, They represent a great point of interaction, They help SEO and finally, They help to…

Wonderflow18/03/2019

why market research is not enough - wonderflow

Business Market Research Marketing

Why traditional market research alone is not enough

Market Research started to be put in practice in 1930, in United States. Back in those days, advertisers started to realize the significance of demographics for creating successful campaigns. Of course the resources were limited, so the solution they could implement was, for example, organizing focus groups, running face to face interviews, or sending questionnaires. Nowadays, companies keep conducting Market Research the same way they did decades ago. Even though technology has made huge improvements…

Wonderflow14/03/2019

Market Research Technology

What are Predictive Analytics & How Can They Provide a Competitive Advantage?

Big data is not a new thing, but many business leaders are at a loss with how to manage their knowledge assets to their full advantage. Long gone are the days where companies could simply look at consumer research and make an intuitive guess for the best move forward. Today, with AI, machine learning, and oceans of data just waiting to be analyzed, companies need to use the most advanced analytics to keep up with the…

Wonderflow06/03/2019

Business Market Research Marketing

How to improve CX with Customer Feedback Management

Love it or hate it, customer feedback is essential for any business. It’s one of the best ways companies can improve their products and services which, in turn, will boost the success of their business. But not only that, feedback improves the Customer experience (CX) as well. And by using Customer Feedback Management (CFM), you can make sure all of that important feedback is used to make changes that matter. Source To show you how you can use…

Wonderflow04/03/2019

why you should analyze your NPS data - wonderflow

Market Research Marketing

Why you should analyse the NPS data

NPS is considered one of the best ways to measure customer loyalty for a company's brand, products or services. Every once in a while, companies receive tons of data related to it, but the difficulty to analyse it all makes them to not make the best use of it. In this video, our CEO Riccardo Osti explains why this data should be analysed. He covers the importance of each section of this type of survey…

Wonderflow01/03/2019

Business Market Research

Manage Customer Feedback Correctly

Many companies claim to be customer-centric. However, just a few are really able to achieve it. In some of our previous videos, we've explained how to switch your company from product-centric to customer-centric and why consumer feedback is so important for your business. This week, our CEO Riccardo Osti is advising you ask yourself 3 Questions to understand if you are managing customer feedback correctly. Asking these questions may show you if you are extracting…

Wonderflow22/02/2019

what is customer feedback and why is it important for your business - wonderflow

Market Research

What is customer feedback and why it is important?

The Voice of the Customer is playing a relevant role in today’s competitive markets. In fact, is common for customers to voluntarily review products and experiences. This source of information is rich in insights but comes if different forms, and it’s often unstructured. This makes it difficult to interpret on scale. In this video our CEO explains the difference between the most common types of Customer Feedback, and I share the 5 reasons why it…

Wonderflow20/02/2019