Category

Market Research

why is it so hard to predict the future - wonderflowMarket Research

Why is so difficult to predict the future?

Predict the future, in many different fields, might be a hard task. If you play with stocks, for example, you might have realized that. Even though economists give you recommendations about best companies to invest, a single video that turns viral from a customer complaining about an experience might affect predictions, lowering prices of these stocks. In the Customer Feedback Management field, the same thing happens. Even though we might have some control over the…
Wonderflow
19/02/2019
why you should stop asking questions - wonderflowBusinessMarket Research

Stop asking questions to your customers

It is a common practice for companies to ask questions to customers via surveys and questionnaires. But usually, brands want answers to questions that are not interesting from a customer perspective. In today’s video, we will discuss what is the proper way to get the most meaningful insights from customers. https://www.youtube.com/watch?v=rhqL36f_lp4   It is a common practice for companies to send out surveys and questionnaires to their clients. You can think of the ones that…
Wonderflow
05/02/2019
how good are humans in text analysis - wonderflowMarket ResearchTechnology

How good are humans in text analysis?

Accuracy is a measure of the capability of technology to interpret a text correctly. Some companies claim the accuracy of their technology is 99%, is that even possible? In today's video, we are going to refute some myths about text analysis, and we are going to discover the best way to achieve a high level of accuracy. https://www.youtube.com/watch?v=wR4-61T_aRI& Today’s video is very different from the other ones because for the first time I talk about…
Wonderflow
31/01/2019
Market ResearchMarketing

5 Types of Customer Feedback and How to Collect Them

No matter how you feel about customer feedback, there’s no denying the value it can bring to your business. In a world where competition is high, knowing your customers’ thoughts on your service can aid all aspects of your company, from product development to marketing strategies. However, simply knowing what your customers are saying isn’t enough to grow your business. In an age where there is an abundance of data, using a data-driven analysis of customer…
Wonderflow
21/01/2019
BusinessMarket Research

The Best Survey Method: 11 Experts Weigh In

What’s the best survey method? Is there a top choice when it comes to collecting valuable feedback from your customers? As a platform that helps many enterprise companies make sense of feedback and reviews, we were curious to find out if there really is a specific method that brands find most effective. That’s why we reached out to a group of marketing and customer experience professionals with one simple question: “What is your top survey…
Wonderflow
05/12/2018
Collecting feedbackBusinessMarket ResearchMarketingProduct Development

10 Sentiment Analysis Examples That Will Help Improve Your Products

You’ve probably heard the term sentiment analysis before, but perhaps never really took much notice of how important it can be for your company. But you should. The term refers to mining the opinions of your customers. If done properly, sentiment analysis can reveal gold mines inside the thoughts and opinions of your customers. There are dozens of different ways you can mine customer opinions. Once we’ve explained the perks of sentiment analysis, we’ll show…
Wonderflow
14/11/2018
BusinessMarket ResearchTechnology

Text analysis and modern market research methodology

Our methodology Since day one we specialised in making complex text analysis simple and accessible by everyone. We strongly believe that learnings from consumer data should be on everyone’s desk, and not filtered by technical people. As a consequence, we developed technologies and processes that make the life of corporates much easier than before. In the last years, we already transformed 20 of the Fortune1000 become consumer-centric and adopt a modern market research methodology. What…
Wonderflow
13/11/2018
360 customer feedbackBusinessMarket ResearchMarketing

50+ Focus Group Questions to Ask for Valuable Customer Feedback

A focus group can be extremely helpful to get into the mindset of your customers and receive genuine, helpful feedback for your company. Using a focus group over other methods of customer feedback will allow you to have a full, multi-participant discussion about your product - versus stagnant answers on a computer screen. It will also allow you to interact with your customers and drive the conversation towards your specific, desired outcome. Like reviews, focus…
Wonderflow
30/10/2018

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