Category

Voice of the Customer

Voice of the Customer

Brand Strategy 101: How to Really Listen to Your Customers

Thinking about the customers 24/7 might sound easy, but many brands are still lacking customer-centricity. Start refining your Voice of the Customer (VoC) strategy by discovering what VoC really means, why it matters more now, and 3 key ways to manage successful VoC programs.   (Your brand offerings) (+) (A market’s needs) = Successful Brand That’s the simple formula it takes for businesses today to grow. Or, as Aberdeen Strategy Research spelled out, A +…
Wonderflow
15/07/2021
BusinessHuman ResourcesPressVoice of the CustomerWonderflow

Wonderflow Raises USD$20M in Series B Funding led by Klass Capital

Amsterdam, June 29, 2021 - Wonderflow, a leading Unified VoC Analytics platform, announced today that it has raised USD$20 million in Series B Funding led by Toronto-based Klass Capital - a long term-oriented growth equity firm that invests in enterprise software businesses. Existing investors, including Italian venture capital firm P101, ITALIA 500 (Azimut Group) and renowned Dutch top manager Jan Bennink, also participated in the financing round. Wonderflow makes VoC data valuable for businesses. Today,…
Mike Ruini
29/06/2021
predictive analytics customer experienceCustomer experienceFood for thoughtVoice of the Customer

Why Predictive Analytics is the Future of CX Marketing

The digital marketing and customer experience landscape is ever-changing. Traditional methods of data analysis, such as surveys, cannot always keep up with new standards. Meanwhile, the long-awaited developments over Predictive Analytics are gradually seeping into the future of customer experience, thanks to advancing technologies. Let's discover why. Predictive Analytics: The Holy Grail of Marketing The ability to foresee the future is a superpower most people would like to have, but marketers most of all. We…
Lucia Manetti
21/04/2021
BusinessInterviewVoice of the Customer

Customer interviews: Christian Niederauer, Director of Strategic Insights & Consumer Affairs at Colgate-Palmolive

In this edition of the Voice of the Customer, we welcome Christian Niederauer, Director of Strategic Insights & Consumer Affairs for Europe at Colgate-Palmolive. Colgate-Palmolive is a Fortune 500 global consumer goods company based in the US with around 34,500 employees and revenue in 2020 of $16.5B, serving hundreds of millions of people around the globe. With Christian, we talked about the relevance of customer feedback for the business nowadays, how and why Colgate-Palmolive became…
Lucia Manetti
15/04/2021
Customer experienceMarket ResearchVoice of the Customer

How to Measure Value for Customers using innovative Wonderflow tools

Wonderflow participated in the prestigious Forrester Report focused on the best tools for CX Managers to really catch the voice of the customer and measure customer satisfaction. But what is the value for customers and why it is so elusive? What are the best strategies to analyze it and why Wonderflow happens to be so good at it? Let's see it together.   The Value for Customers is as mysterious as love   Some people…
Lucia Manetti
07/04/2021
BusinessConsumer GoodsMarket ResearchVoice of the Customer

Oral Care VoC Report: What’s Best for Electric Toothbrushes

By 2027, Fortune Business Insights projects that the oral care market will reach $38.9 billion. This rapidly expanding market share is drawing more industry leaders into the field of oral care. What are the reasons behind this huge expansion? Some researchers point to the rising rates of dental disease. Poor diet and a growing reliance on fast food might be partly to blame. Technological developments in oral care might also be contributing to their popularity.…
Lucia Manetti
31/03/2021
BusinessMarket ResearchVoice of the Customer

How Consumer Reviews Influence Sales

83% of costumers trust peer buying recommendations and consumer reviews over brand advertising. Consumers have always had the power to support—or not support—brands with their wallets. The digital domain has ushered in an era where bad customer experiences can ruin your brand image faster than ever before. Today’s consumers are empowered by far-reaching social networks. Your potential customers are creators—and critics—thanks to social media. Consumers have a powerful voice. They’ll take to the digital domain…
Lucia Manetti
25/03/2021
voice of the customerMarket ResearchVoice of the Customer

Upgrading Reviews Analysis: The Most Efficient way to Measure Customer Sentiment

Listening to the Voice of the Customer (VoC) Giving people what they want has always been the ultimate goal of a business, since the beginning of the modern era. In order to do so, many resources have been deployed to catch the voice of the customer, understanding their needs and tailoring the offer accordingly. However, the voice of the customer has never been so loud before. Since the digital revolution, there is no shortage of…
Lucia Manetti
17/03/2021

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