Blog - Page 3 of 26 | Wonderflow - All about customer feedback management and more

Pet Care Industry: Trends & Growth to Help Improve VoC Programs

When it comes to our furry (feathery, scaly - you name it) friends, brands and consumers alike will do their utmost to satisfy them. In fact, the global pet care market has seen astounding spikes in sales in recent years, particularly during the COVID-19 pandemic. In this article, we look at the ever-growing and competitive world of pet care. In particular, we examine how the 2020 pandemic affected the market and what global trends have…

Wonderflow11/11/2022

Market Research Tires Voice of the Customer

VoC Analysis: What Are Consumers Really Saying About Tires?

Wonderflow's Business Intelligence team conducted an original market analysis of the tire industry, including a cross-country comparison. Using our very own advanced natural language processing technology, we've uncovered several key trends and insights that tire brands, manufacturers, and marketers can leverage to create effective strategies and improve the consumer experience. In the world's most advanced countries, on average, 65% of the population owns a car. Vehicle owners living in the U.S. reach 87%. Most…

Wonderflow12/10/2022

Interview

Employee Spotlight: Andrea Evangelista, NLP Developer & Security Manager

In this month’s Employee Spotlight feature, we welcome Andrea Evangelista. Currently, our Software Developer in the natural language processing (NLP) & Data Science and Security Manager, Andrea's career journey started sometime in 2017. He was studying for his MSc in Computer Science Engineering (CyberSecurity) in Eindhoven, the Netherlands. He worked as a freelancer for some clients. Back then, when Andrea applied for an analyst position, many things were still manual and needed constant human…

Wonderflow15/09/2022

Product Development Ratings & Reviews

Proper Review Analysis: How to Analyze Customer Reviews (+ Examples)

It’s pretty difficult to imagine a world without reviews. Not many of us walk into a shop and make a purchase without browsing at least a handful of online reviews beforehand. In fact, a study from TrustPilot found that almost 9 out of 10 customers consult online reviews before buying. Though these reviews are incredibly helpful to consumers, for business owners, trying to use reviews to guide the product development process or improve the customer…

Wonderflow12/09/2022

Marketing

More Smiles, More Stars: 10 Examples of Leveraging Positive Customer Reviews

Brands know that reviews are everything. Whether they are positive, negative, or neutral, customer feedback is at the core of any business. It's a matter of how well your company leverages or responds to each type. For instance, positive customer reviews are just as powerful of an influence on business success, if not more, than negative ones. And do you just simply smile when you see a customer's compliment? Of course not! You may want…

Wonderflow25/08/2022

Utility & Energy

More Than Another Bill: Why VoC Programs Improve Utility CX

When did your utility provider last ask you to rate your customer experience (CX) with them? With rising competition, energy costs, customer demands, and regulatory and stakeholder pressure to improve customer services, these key factors drive service providers of water, electricity, and gas to engage deeply with their customers. Old traditional business models must be changed to adapt to the times, and utility brands must prioritize CX more than ever before. The Utility Customer Experience …

Wonderflow09/08/2022

Interview Voice of the Customer

Customer-Centricity in Consumer Electronics: VoC Interview with Ron Jacobs, Philips Brand Licensing product professional

As part of our Voice of the Customer (VoC) interview series, Stefano Pecorari, Client Success Director at Wonderflow, welcomes Ron Jacobs, Brand Licensing product professional at Philips. Philips is a Dutch multinational founded in 1891 as a lighting company and later expanded to medical equipment, consumer electronics, and domestic appliances. The company is headquartered in Eindhoven. Later, it moved to Amsterdam in 1997. Nowadays, Philips is focused mainly on the health tech continuum. Its mission is…

Wonderflow03/08/2022

Interview

WonderStudent: Alberto De Marino, Grant Recipient & Epicode IT Grad

The Wonder Foundation is a charity of Wonderflow. As part of its mission to help disadvantaged students and families gain easier access to tech-related jobs and education, its board members have partnered with Epicode, a rigorous coding school that preps passionate professionals for a career in IT. Together, we've scouted talented young individuals, particularly those interested in AI, computer science, and web development, to provide them with scholarships, training resources, internships, and more. In our…

Wonderflow29/07/2022

Marketing

Voice of the Youths: Millennial Marketing & How to Win Them Over

Millennials now make up the largest adult cohort worldwide, about 23% of the global population. This totals to about 1.8 billion people. That's a lot of purchasing power. Almost half of the millennials say they won't purchase a product that doesn't have reviews. They also shop online more than the older generations, with 85.9% of millennials declaring that they shop online. This is where the voice of the customer (VoC) (or shall we say the…

Wonderflow14/07/2022

Insurance Voice of the Customer

Hear the Voice of the Customer in Insurance: Beyond Claims & Costs

For insurance companies to keep up with the changing expectations of their policyholders, they must be more agile, work faster, and focus on resolving more than claims complaints and costs but also offering a superior customer experience (CX). Insurance providers also often find themselves inundated with large amounts of customer data, a goldmine for improving CX and profiting off high return on investment (ROI), but they simply just don’t know how to effectively leverage it. …

Wonderflow23/06/2022