7 Teams That Can Benefit From A Voice of the Customer SoftwareVoice of the Customer

7 Teams That Can Benefit From A Voice of the Customer Software

Voice of the customer (VoC) analytics software is a powerful tool that can benefit any business department, from product development to marketing and sales. In this blog post, we'll explore just some of the departments that can mainly benefit from using a VoC tool. 7 Departments That Can Benefit From A Voice of the Customer Software Marketing To be successful, marketing teams need to have a good understanding of what their target audience wants and…
Wonderflow
17/03/2023
insurance cx linearInterview

Valentina Fanti, Insurance CX Manager, On How To Leverage VoC

In our latest Voice of the Customer (VoC) interview, we’re delighted to talk with Valentina Fanti, the Customer Experience (CX) Manager at Linear. Founded in 1996, Linear (Linear Assicurazioni in Italian) is one of the most respectable and oldest online insurance brands in Italy. It focuses specifically on direct sales of motor and home policies through phone and online. With a headquarters in Bologna, Linear currently employs around 400 professionals. This speaks a lot for…
Wonderflow
07/03/2023
Sentiment Index things gone wrong tgwWonderflow's Business Intelligence Research

A General Guide on Sentiment Index & Things Gone Wrong (TGW)

In this article, Wonderflow’s Business Intelligence analysts explain two unique and important KPIs: Sentiment Index and Things Gone Wrong (TGW). Without these metrics, our clients and users would not be able to truly understand their customers. Even for non-users, having a general understanding of the impact of the Sentiment Index and TWG may enable you to recognize the potential of Wonderflow's powerful reviews analytics.   Customer reviews are an incredible source of information for any…
Wonderflow
23/02/2023
Michael MorklyEmployee Spotlight

Customer-Centricity Drives Michael Morkly As Our Head of Project Management

As part of our Employee Spotlight series, we are happy to feature Michael Morkly, the Head of Project Management at Wonderflow.  Having been with our company since 2018, Michael has helped contribute a great deal of success for our users and customers. It’s unique to gain his perspective on how our VoC solution has developed and transformed the lives of everyday consumers.  Read on to learn more, including Michael’s smart working tips and what keeps…
Wonderflow
17/02/2023
2023 CX trendCustomer experience

Top 8 CX Trends in 2023 (And No Shock VoC Analytics Still Tops)

In a period of inflation, rising energy costs, staffing shortages, and more, many businesses are at a crossroads in 2023 as they try to juggle economic uncertainties while focusing on delivering an exceptional customer experience (CX). Therefore, it's never been more crucial for companies to adapt and deeply listen to the customers' needs and wants. And how you precisely do that can be answered in our eight top CX trends in  2023! Let's take a…
Wonderflow
31/01/2023
RetailWonderflow's Business Intelligence Research

What Do Retail Reviews Reveal On Customers’ Price Perception?

Wonderflow's Business Intelligence is dedicated to bringing you valuable consumer insights based on the actual voice of the customer. In this analysis, we dig deeper into the effects of inflation, particularly customers' price perception across major Italian supermarkets. Moving forward into 2023, as price concerns continue to rise, retail managers may use our insights to become more aware when creating a better customer experience.    A recent article published by Kantar, the world's leading data,…
Wonderflow
04/01/2023
E-commerceRetail

7 Top Retail Trends Predicted for the 2022 Holiday Season

2022 may have rushed past, but it isn’t quite over yet. With the holiday season fast approaching, retailers are steeling themselves for the craziest months of the year. Knowing what retail trends to expect from the 2022 holiday season can help brands and retailers to prepare and carve a strong position in the market in what’s undoubtedly been a volatile economic year.  Overview of 2021 Holiday & 2022 Cyber Weekend  First, let’s take a look…
Wonderflow
23/12/2022
star ratingRatings & Reviews

Are 5-Star Reviews Needed? Why 4.5 Star Rating Is Just As Good

Life can seem funny at times, often counterintuitive if you ask us. What if your business 'grew up' all its life believing five stars is what it should aim for in ratings and reviews? Then suddenly, one day, profound researchers come up and say that "actually, a bit lower can have more impact." In this article, we address the common question of customer-feedback-obsessed brands - is a 4.5-star just as good as a 5-star review?…
Wonderflow
09/12/2022
Employee Spotlight

A Competitive Drive Makes Ginevra Ferrini Our Pre-Sales Engineer

In our latest Employee Spotlight series, we have the pleasure of getting to know more about Ginevra Strambi Ferrini, one of our Pre-Sales Engineers at Wonderflow. Having started with us about four years ago, Ginevra started as our part-time external consultant and later, in spring 2019, became our full-time Project Manager. Since then, she has led many project successes that eventually landed her the title of Pre-Sales Engineer in early 2022 to help strengthen our…
Wonderflow
30/11/2022
sentiment analysisWonderflow's Business Intelligence Research

Improving Sentiment Analysis: Star Rating Vs. Sentiment Index

In this article, Wonderflow's Business Intelligence analysts shed more light and clarity on Star Rating and the Sentiment Index score, two very important metrics in sentiment analysis. This may help our readers, particularly current users, understand better why analyzing star rating alone, for example, is not enough to understand what customers want and need and to achieve product success.   What is the first thing you do when looking for a product on Amazon? You…
Wonderflow
24/11/2022

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