Category

Customer experience

Emotional Customer IntelligenceBusinessCustomer experienceMarketingTechnology

How Emotional Customer Intelligence is Changing Digital Marketing

In the age of digital transformation, the way we understand customers has been revolutionized by technology to connect with them on a deeper, more emotional level. The Customer Experience A.I. is already leveling the playing field in digital marketing, minimizing human efforts to transform the way we analyze customer data. Learn the importance of identifying the feelings that drive customers' behavior through emotional customer intelligence. You Don’t Sell Things; You Sell Emotions Let’s start with…
27/04/2021
Jan BenninkBusinessConsumer GoodsCustomer experience

Wonderflow interviews Jan Bennink, Member of the Board of Directors and former CEO of Royal Numico Holdings NV

In early 2021, we had announced a new addition to Wonderflow Board of Directors, Jan Bennink. Now in a newly released interview with the former Advisory-Board-member, we get a better idea of who Bennink is. More importantly, why he has taken a more strategic seat at our table and how his extensive leadership experience in mostly FMCG and CPG will help shape Wonderflow. How would you describe yourself in 5 words?  I would say driven,…
Wonderflow
22/04/2021
predictive analytics customer experienceCustomer experienceFood for thoughtVoice of the Customer

Why Predictive Analytics is the Future of CX Marketing

The digital marketing and customer experience landscape is ever-changing. Traditional methods of data analysis, such as surveys, cannot always keep up with new standards. Meanwhile, the long-awaited developments over Predictive Analytics are gradually seeping into the future of customer experience, thanks to advancing technologies. Let's discover why. Predictive Analytics: The Holy Grail of Marketing The ability to foresee the future is a superpower most people would like to have, but marketers most of all. We…
Lucia Manetti
21/04/2021
Customer experienceMarket ResearchVoice of the Customer

How to Measure Value for Customers using innovative Wonderflow tools

Wonderflow participated in the prestigious Forrester Report focused on the best tools for CX Managers to really catch the voice of the customer and measure customer satisfaction. But what is the value for customers and why it is so elusive? What are the best strategies to analyze it and why Wonderflow happens to be so good at it? Let's see it together.   The Value for Customers is as mysterious as love   Some people…
Lucia Manetti
07/04/2021

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