Marketing Archives

5 Types of Customer Feedback and How to Collect Them

No matter how you feel about customer feedback, there’s no denying the value it can bring to your business. In a world where competition is high, knowing your customers’ thoughts on your service can aid all aspects of your company, from product development to marketing strategies. However, simply knowing what your customers are saying isn’t enough to grow your business. In an age where there is an abundance of data, using a data-driven analysis of customer…

Wonderflow21/01/2019

Business Marketing

How to Become a Customer-Centric Organization: An Introductory Guide

Being a customer-centric organization is something of a trend lately, but it takes more than a few staff meetings or customer surveys to truly become one. Some of the world’s most popular companies have been working on their customer centricity strategy for decades—and they have the results to show for it. This introductory guide will cover customer centricity and why it’s necessary for any business. We’ll also cover some different customer-centric brands and their unique…

Wonderflow07/01/2019

Marketing Technology

35+ Best Customer Experience Software Platforms of 2019

Providing quality customer service is not only about answering product questions, solving problems, or responding to feedback. It starts with market research, a fine-tuned website, and an optimized marketing funnel, then continues after the sale with customer support and loyalty programs. Therefore, a business might require several different kinds of customer experience software in order to enhance the buyer’s journey. This article will cover 30+ customer experience software options, ranging from funnel optimization, to customer…

Wonderflow01/12/2018

Business Market Research Marketing Product Development

10 Sentiment Analysis Examples That Will Help Improve Your Products

You’ve probably heard the term sentiment analysis before, but perhaps never really took much notice of how important it can be for your company. But you should. The term refers to mining the opinions of your customers. If done properly, sentiment analysis can reveal gold mines inside the thoughts and opinions of your customers. There are dozens of different ways you can mine customer opinions. Once we’ve explained the perks of sentiment analysis, we’ll show…

Wonderflow14/11/2018

Business Market Research Marketing

50+ Focus Group Questions to Ask for Valuable Customer Feedback

A focus group can be extremely helpful to get into the mindset of your customers and receive genuine, helpful feedback for your company. Using a focus group over other methods of customer feedback will allow you to have a full, multi-participant discussion about your product - versus stagnant answers on a computer screen. It will also allow you to interact with your customers and drive the conversation towards your specific, desired outcome. Like reviews, focus…

Wonderflow30/10/2018

Business Marketing Technology

Customer Experience Analysis: 5 Steps to Happy Customers

Over the years, technology has brought businesses closer and closer to their customers. Companies can send an email, pop up as an ad on a social media feed, make sales calls, send notifications straight to a smartphone, and engage in any number of other activities that bring a business into a customer’s life. Because of this, it’s simpler than ever for customers to provide feedback on the services offered by all of the brands they…

Wonderflow30/10/2018

Business Consumer Goods Marketing

Start Using Consumer Insights to Influence your Advertising

Our world today is constantly changing. Customers are continuously moving to new platforms every day and brands are having to build cross-platform experiential channels to meet that migration. Given such a rapidly evolving and digitally connected world, the onus is on the brands to authentically reach out to their customers, else they risk losing them in the long term. They can be learned mainly through Consumer Insights. The upsides of viral videos are numerous which…

Wonderflow19/07/2017

Marketing