Category

Marketing

How do you create customer profiles starting from their feedback - wonderflowCase studiesMarket ResearchMarketing

How do you create customer profiles starting from feedback

Today we will explain how to create customer profiles starting from their feedback. One of the most difficult challenges for marketers is to clearly define the customer persona, highlighting all the characteristics of the ideal types of customers. Historically, marketers have learned that first, they needed to create a profile and then go to the market to test it. Today, customer feedback gives us the possibility to turn this process upside down. https://www.youtube.com/watch?v=n3oEX-Q0DhE In fact,…
Wonderflow
19/06/2019
BusinessMarket ResearchMarketingProduct Development

Come la sentiment analysis può aiutarti a migliorare i tuoi prodotti

Probabilmente avrai già sentito parlare di sentiment analysis, ma sei a conoscenza dei vantaggi che questo tipo di analisi può portare all’interno della tua azienda? La sentiment analysis, anche conosciuta come opinion mining, consiste nell’analisi di un testo con il fine di analizzare e classificare le informazioni contenute nello stesso. Questo tipo di analisi può rivelarti moltissime informazioni sui pensieri e sulle opinioni dei tuoi clienti.  Una volta spiegati i vantaggi della sentiment analysis, mostreremo…
Wonderflow
20/05/2019
Market ResearchMarketing

5 tipi di customer feedback e come raccoglierli

Non importa cosa pensi del customer feedback, non si può negare che abbia una grande importanza per le aziende. In un mondo in cui la competizione è altissima, conoscere le opinioni dei tuoi clienti riguardo i tuoi servizi può aiutare molti aspetti della tua azienda, dal product development alle strategie di marketing.  In un periodo in cui la quantità di dati è infinita, analizzare le opinioni dei clienti mette a disposizione informazioni che la tua…
Wonderflow
20/05/2019
do customers review and recommend - wonderflowBusinessMarket ResearchMarketing

Do Customers review and recommend your products?

You know we are big fans of consumer reviews for several reasons, and we often use them as the playground for the exercises that we run. Today we keep going on this track. Today we run a quick exercise that can have a terrific impact on the effectiveness of your marketing strategy. Today we want to figure out if consumers review and recommend your products or not. Let’s get started, follow these steps: Step 1:…
Wonderflow
16/05/2019
react on reviews - wonderflowBusinessMarket ResearchMarketing

React on Reviews – Quick wins with customer feedback

For the first episode of the series Quick wins with customer feedback, our CEO Riccardo Osti proposes a simple exercise that might be incredibly helpful for you to start making actions from online reviews. We expect you to perform a simple analysis of your customer feedback in one of your sources, such as Amazon, Bol, or even Trip Advisor. Take some time and see that this simple exercise will provide you important insights on how…
Wonderflow
13/05/2019
consumer feedback analysis - wonderflowBusinessMarket ResearchMarketingProduct Development

Who will benefit from consumer feedback analysis

Consumer Feedback Analysis can play an important role in a company, allowing different departments to get valuable insights. A few weeks ago we published this video to show how important it is for Product Marketers. But they are not the only ones. In today's video our CEO Riccardo Osti will tell you how different departments can take advantage of Consumer Feedback to improve their performance. How do you feel Consumer Feedback could improve your job?…
Wonderflow
21/03/2019
why market research is not enough - wonderflowBusinessMarket ResearchMarketing

Why traditional market research alone is not enough

Market Research started to be put in practice in 1930, in United States. Back in those days, advertisers started to realize the significance of demographics for creating successful campaigns. Of course the resources were limited, so the solution they could implement was, for example, organizing focus groups, running face to face interviews, or sending questionnaires. Nowadays, companies keep conducting Market Research the same way they did decades ago. Even though technology has made huge improvements…
Wonderflow
14/03/2019
3 things all product marketer should know - wonderflowBusinessMarketing

3 things each product marketer should know

If you are a Product Marketer or are interested in this field, this video is for you. By watching it you'll learn which are the three essential things that each product marketing person should know to have enough evidence and make the right decisions. This will help you to have more satisfied customers since you'll learn how to deliver the message they need to hear. It'll also allow you to beat your competitors, by using…
Wonderflow
07/03/2019
Customer Feedback ManagementBusinessMarket ResearchMarketing

How to improve CX with Customer Feedback Management

Love it or hate it, customer feedback is essential for any business. It’s one of the best ways companies can improve their products and services which, in turn, will boost the success of their business. But not only that, feedback improves the Customer experience (CX) as well. And by using Customer Feedback Management (CFM), you can make sure all of that important feedback is used to make changes that matter. Source To show you how you can use…
Wonderflow
04/03/2019
why you should analyze your NPS data - wonderflowMarket ResearchMarketing

Why you should analyse the NPS data

NPS is considered one of the best ways to measure customer loyalty for a company's brand, products or services. Every once in a while, companies receive tons of data related to it, but the difficulty to analyse it all makes them to not make the best use of it. In this video, our CEO Riccardo Osti explains why this data should be analysed. He covers the importance of each section of this type of survey…
Wonderflow
01/03/2019

Wonderflow BV
Panamalaan 6h
1019AZ Amsterdam – Netherlands

T: +31 20 363 92 66
E: [email protected]